Cookies by Beatriz

Cookies by Beatriz

CATEGORY

Art Direction / Brand Design

Art Direction / Brand Design

CHALLENGE

Create a cookie brand feel nostalgic and cozy, but bold enough to stand out.

Create a cookie brand feel nostalgic and cozy, but bold enough to stand out.

SOLUTION

A retro identity system for packaging, logo, palette, and illustration style.

A retro identity system for packaging, logo, palette, and illustration style.

RESULTS

A memorable brand that feels familiar, fun, and instantly crave-worthy.

A memorable brand that feels familiar, fun, and instantly crave-worthy.

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Built to feel familiar

Cookies by Beatriz needed to feel old-school and cozy, but not shy. The identity blends retro references with confident type and a cheeky mascot, creating a look that stands out on packaging while still feeling familiar and inviting.