Plectrum

Plectrum

CATEGORY

Art Direction / Brand Design

Art Direction / Brand Design

CHALLENGE

Make the band look as strong as it sounds.

Make the band look as strong as it sounds.

STAGEY

High-contrast visuals + a system built for repetition and impact.

High-contrast visuals + a system built for repetition and impact.

SOLUTION

Full brand kit for posts, merch, and CD packaging with clear rules and variations.

Full brand kit for posts, merch, and CD packaging with clear rules and variations.

RESULTS

Instant recognition across socials, releases, and merchandise.

Instant recognition across socials, releases, and merchandise.

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A brand built to perform

From social templates to CD packaging and apparel, every element was designed to translate. Strong mark, consistent type, and flexible compositions create a cohesive look that holds up in print, on fabric, and on screen.