Studio 21.

Studio 21.

CATEGORY

Art Direction / Brand Design

Art Direction / Brand Design

CHALLENGE

Build a gym brand that feels premium and intense, but still clean and approachable.

Build a gym brand that feels premium and intense, but still clean and approachable.

STAGEY

Custom wordmark, graphic rules, and applications across posters, merch, and interior touchpoints.

Custom wordmark, graphic rules, and applications across posters, merch, and interior touchpoints.

SOLUTION

Custom wordmark, graphic rules, and applications across posters, merch, and interior

Custom wordmark, graphic rules, and applications across posters, merch, and interior

RESULTS

A cohesive brand presence that looks sharp on screen, in print, and inside the studio.

A cohesive brand presence that looks sharp on screen, in print, and inside the studio.

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Built for discipline

I designed Studio 21 as a full brand environment: identity, spatial ideas, and applications built to work together. The system is minimal but powerful, creating a confident look that holds up in print, in-studio, and on-screen.